About the Project
Branding concept for the International Sand Sculpture Festival in Ashkelon, inspired by the real event and reflecting the spirit of the sea, art, and local community.
The Challenge
Design a visual identity capturing the festival’s essence, adapted to its artistic nature, seaside location, and family audience.
The Solution
A cohesive identity with a refined color palette, tailored typography, and seaside-inspired graphics, applied consistently across materials.
Created as a student project. Not intended for commercial use.
Visuals created with AI.